In this chapter, Gladwell talks about how it takes only a few people who are willing to do the work for an idea to reach its "Tipping Point." The idea of the 80/20 rule where only 20 percent of the people do 80 percent of the work.
Gladwell goes on to speak about the three types of people who help to get an idea to its "Tipping Point." They are the Connectors, the Maven and the Salesmans.
Connectors as defined by Gladwell are the "people with a special gift for bringing the world together." Connectors know many people--and its not just how many people they know--its the type of people they know. Connectors usually know people who are influencers. Connectors are steady introducing one person to another person and help build relationships.
The second type of people are Mavens. These people are the one who acquire knowledge about an idea and inform others. Now Mavens dont usually know as many people as Connectors but they are still very important to the movement of ideas. Mavens love to help and inform others and most people take the advice of these people cause they know they are genuinely spreading helpful information.
The third type of people are Salesman. Now salesman meet a lot of people like Connectors and know a lot of information like Mavens but they are the ones to help sell the idea to the masses. These are the people who persuade us to use a certain product.
So after reading these descriptions, I pose to you this Question: Which category do you fall in?! Are you a Connector, Maven or Salesman?
I think I am a cross between a connector and a Salesman. I know a ton of people especially since I have so many different circles that I am in and I am constantly introducing people. But I also know how to persuade people really well. Whenever there is a street team or even someone's campaign team, I am almost always seeked out to bring people in. I know that I am definitely not a maven. I don't know a lot of stuff at all. Which category do you think you fall in?
ReplyDelete